Beetroot murukku sticks are a variation of the traditional South Indian snack, murukku, made with rice flour, urad dal, spices, and twisted shapes. The addition of beetroot gives the sticks a vibrant red or purple color and a subtle sweetness and earthiness. They are known for their crispy texture and are typically fried until golden brown. Some products may be labeled as organic beetroot murukku sticks, indicating their origin from organic farming practices.